Sense
Connect the claim to a source, an owner, a next action, and a measurable outcome.
Content intelligence
EVIDENCE-READYBuild the next page from evidence of demand—not from a publishing quota.
Combine Search Console queries, first-party questions, sales objections, trend change, competitor gaps, proof availability, and commercial priority into one governed editorial decision.
Operating sequence
Score
Connect the claim to a source, an owner, a next action, and a measurable outcome.
Approve
Connect the claim to a source, an owner, a next action, and a measurable outcome.
Refresh
Connect the claim to a source, an owner, a next action, and a measurable outcome.
Inputs
Use observed queries, qualified questions, objections, service economics, existing authority, trend deltas, and source freshness.
Cluster role
Every page needs a defined relationship to a pillar, service, audience, proof object, and conversion destination.
Human review
AI can organize and synthesize, but accountable experts approve factual claims, advice boundaries, sources, and differentiated judgment.
Lifecycle
Pages receive owners, source dates, expiry rules, consolidation criteria, and performance decisions instead of remaining online by default.
Next move