Inventory
Connect the claim to a source, an owner, a next action, and a measurable outcome.
Entity authority
EVIDENCE-READYResolve the business identity before you amplify it.
A guided model for comparing the canonical business entity with websites, Google Business Profile, Maps, directories, professional licenses, social profiles, and CRM records.
Operating sequence
Match
Connect the claim to a source, an owner, a next action, and a measurable outcome.
Resolve
Connect the claim to a source, an owner, a next action, and a measurable outcome.
Publish
Connect the claim to a source, an owner, a next action, and a measurable outcome.
Canonical record
Define the verified legal and public-facing name, domain, address or service area, telephone, ownership, and approved profiles.
Candidate matching
A public-record candidate is not the person. Match name, geography, brokerage or company, license identifiers, domains, and profile links before confirming identity.
Conflict priority
Resolve high-impact conflicts on owned sources and Google surfaces before spreading corrections across secondary citations.
Receipt
Every accepted or rejected candidate should preserve source, query, observed facts, confidence, human decision, and timestamp.
Next move