Entity authority

PUBLIC RESOURCE

Resolve the business identity before you amplify it.

A guided model for comparing the canonical business entity with websites, Google Business Profile, Maps, directories, professional licenses, social profiles, and CRM records.

How this creates value

01

Inventory

Turn inventory into a useful decision with a clear source, owner, next action, and measurable result.

02

Match

Turn match into a useful decision with a clear source, owner, next action, and measurable result.

03

Resolve

Turn resolve into a useful decision with a clear source, owner, next action, and measurable result.

04

Publish

Release only the verified identity fields that help customers and discovery systems understand the business.

01

Canonical record

Define the verified legal and public-facing name, domain, address or service area, telephone, ownership, and approved profiles.

02

Candidate matching

A public-record candidate is not the person. Match name, geography, brokerage or company, license identifiers, domains, and profile links before confirming identity.

03

Conflict priority

Resolve high-impact conflicts on owned sources and Google surfaces before spreading corrections across secondary citations.

04

Receipt

Every accepted or rejected candidate should preserve source, query, observed facts, confidence, human decision, and timestamp.

Your next move

See which visibility, authority, and conversion gap should be closed first.

Run the Position Scan