Discover
Connect the claim to a source, an owner, a next action, and a measurable outcome.
Measurement
EVIDENCE-READYA ranking is not an outcome. Trace the full commercial path.
Map query or referral, landing page, engaged decision event, consented identity, qualified case, appointment, client, and revenue without double counting.
Operating sequence
Engage
Connect the claim to a source, an owner, a next action, and a measurable outcome.
Qualify
Connect the claim to a source, an owner, a next action, and a measurable outcome.
Reconcile
Connect the claim to a source, an owner, a next action, and a measurable outcome.
Discovery
Preserve query class, referral source, campaign identity, landing page, device, geography, and first observed timestamp.
Engagement
Measure meaningful decisions such as starting a Position Scan, viewing proof, comparing offers, completing an assessment, or requesting contact.
Qualification
A consented lead becomes commercially useful when need, market, urgency, fit, authority, and follow-up permission are explicit.
Revenue
CRM stages, appointments, signed clients, value, and loss reasons reconcile back to the originating evidence trail.
Next move