Not every gap is missing—and not every missing signal is a failure.

Classify visibility gaps as missing, conflicted, stale, weak, unverified, inaccessible, or commercially irrelevant before assigning work.

Operating sequence

Observe

Connect the claim to a source, an owner, a next action, and a measurable outcome.

Connect the claim to a source, an owner, a next action, and a measurable outcome.

Connect the claim to a source, an owner, a next action, and a measurable outcome.

Connect the claim to a source, an owner, a next action, and a measurable outcome.

A useful surface, service definition, proof object, conversion path, or entity fact does not exist where the target audience needs it.

Two sources disagree about identity, location, service scope, ownership, or evidence state.

The signal exists but is outdated, unsupported, undifferentiated, or disconnected from the current commercial position.

A void closes only when the approved correction is live, re-observed, measured, and attached to a result or a documented no-change outcome.

Next move