Equal housing commitment
Keller Williams supports fair housing, and each office is independently owned and operated. This environment is designed to provide equal professional service without discrimination based on protected characteristics under federal, state or local law.
Property facts, not people proxies
Search and Position Scan inputs focus on objective property/service needs: price, property type, size, lot, physical accessibility feature, commute time, transit, condition, timing and other lawful criteria. The system must not describe a neighborhood by the race, religion, nationality, familial status, disability or other protected identity of its residents.
No protected-class advertising audiences
Paid and organic campaign audiences should not exclude or prioritize housing consumers using protected traits or proxies. First-party engagement may be used to respond to a person’s expressed property interest, subject to consent and platform/law requirements.
School information
Where a user asks about a school or district, provide neutral official boundary and public-source information with a direction to verify. Do not use school language as a coded demographic recommendation or guarantee attendance.
AI and lead scoring
AI should not decide who deserves service, steer neighborhood choice or infer protected identity. Priority may be based on explicit urgency, recent inquiry, consent and completeness—never human worth or protected status.
Accommodation
Users may request a communication or accessibility accommodation by contacting Patrick at (949) 554-5081 or patrickp@kw.com.